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CAIA Elements
Client: Emilie Thulin at Forsbergs Skola
Role: Copywriter, Artist and Designer
Brand Development. Copywriting. Identity. Design and illustrations for packaging.
The assignment was to create a sub‑brand for CAIA Cosmetics focused on wellness and self‑care, including the full brand strategy and identity. I proposed "CAIA Elements," centring the sensorial experience to broaden the target audience to women of all ages and address changing needs across life stages.
Location: Stockholm, 2025
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