CAIA Elements

Client: Emilie Thulin at Forsbergs Skola
Role: Copywriter, Artist and Designer
Brand Development. Copywriting. Identity. Design and illustrations for packaging.
The assignment was to create a sub-brand for the famous Swedish brand CAIA Cosmetics, focusing on wellness and self-care. This included developing the complete brand strategy and identity.
I proposed a brand called CAIA Elements, where the sensorial experience would be the main focus, amplifying their target groups to include all women of all ages and addressing the different needs they will have throughout life.
Location: Stockholm, 2025