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PHARMARIUM Cocktail Menus
Art & Creative Direction (Stockholm 2014 - present)
The collaboration with Pharmarium started closely after they opened. Working together with their Creative Bar manager, each Cocktail Menu has a theme and story behind. For each new Cocktail Menu we always go through something richer than just a "tasting experience", a very creative meeting with flavours, look, texture, the type of glass, how is the ice, how it smells, the soul of each cocktail.
And then I get one of the most interesting tasks: create one artwork for each cocktail, a VISUAL manifestation where all senses are presented, representing all the complexity of each cocktail.